5 Clever Ways To Grow Your Real Estate Business
Real estate is a huge and crowded industry. There are about two million active real estate businesses and licensees in the US alone. This can make it feel like you’re lost in a sea of agents with no way of standing out and growing your real estate business.
The truth is growth is just within your hands. There are a variety of tried-and-tested strategies that you can use to scale your real estate business, reach new clients, and close more deals along the way.
In this article, we’re sharing effective and smart strategies and tactics used by top real estate businesses in the world, including the team of Utah Real Estate, to significantly expand your real estate business in no time.
- Modernize And Equip Your Website With Prospect-Friendly Tools
Think of your website as the digital version of your physical real estate business office. It allows potential clients to inquire and learn more about your business and services. Thus, you want to make it look modern and professional.
While designing for an aesthetic, modern look is important, equipping your real estate website with modern digital tools that can help your prospect in their search is more critical. You’re more likely to entice a potential client online if you can provide them with self-help information and services for free.
For instance, you can offer a free home valuation or market analysis in exchange for a client’s phone number or email address. If you have multiple listing service (MLS) software, you can use an MLS plugin that allows clients to see a slideshow of MLS active listed properties.
Search is also the most important tool in any effective real estate website. You want to have an advanced search tool for your listing that provides clients with fast and accurate results.
- Master The Art Of Blogging
Blogging is a powerful way to grow your real estate business, especially since clients have more power to look for information online.
Writing blog content for prospects and existing ones can help establish you as an authority and thought leader in your field. Valuable content also helps establish brand awareness, build trust, and develop and nurture relationships with your prospect and existing clients.
In addition, high-quality blog content also helps increase your real estate business’s Google rankings. With higher rankings on search engines, your website will benefit from increased traffic and better conversions, which can help in growing your real estate business online.
- Prioritize Reputation Management
Reputation is a big deal for any type of business including those in the real estate industry. To become successful, you need to pay significant attention to your reputation which opens the door to more opportunities and an increased client base. A good reputation allows you to attract loyal supporters and helps you close more deals. It also helps in promoting and nurturing good relationships with your existing clients. A good reputation also helps distinguish you from your competitors.
In general, there are several ways to improve your real estate business’s reputation. For one, using lots of social media proof and positive reviews can help boost your business reputation and increase your client base. Always, ask for reviews from your previous clients.
That said, if a client leaves a negative review, make sure to respond immediately. Be polite and respectful when dealing with negative reviews and offer a resolution for their negative experience. This shows that you care for your clients.
It’s also important to be transparent and exude professionalism in your communication correspondence–whether emails, voicemails, or letters.
- Take Advantage Of Social Media
Social media is an essential channel in today’s market to stay on top of people’s minds. And with over four billion people actively using social media, it’s impossible to ignore its power to help your business grow.
Social media can be daunting and you have several platforms to choose from including Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. If you’re starting on social media, you can stay active on at least one social network where you can share content, run ads, and drive leads while reaching more people.
That said, it’s best to start with Facebook since it’s considered the most popular social platform. It also comes with a wide variety of advertising options that allows you to maximize your social marketing campaign.
- Invest In Professional Development
Whether you’re running your real estate business on your own or you have a larger company consisting of different departments, growing your business means investing in yourself and your people.
As professionals, you and your team may already have attended seminars or continuing education classes. But you can still go further and improve their skills and knowledge.
There are various online platforms for learning important skills. You can find websites that offer online courses and classes and the necessary certifications. By reviewing some of the classes such as social media and digital marketing, you’re essentially equipping your team with the necessary skills to stay relevant, adapt and grow in this increasingly competitive world.
As you can see, there are many strategic ways to take your real estate business’s growth to the next level. If you’re thinking about growing your real estate business or are currently in the process of doing so, we hope that the above strategies can help you get started or get better results.